New Charm Features Babe And Paul

Usually, Paul Bunyan and his sidekick Babe are larger than life around the Brainerd Lakes Area. But a new a sterling silver charm brings Paul & Babe down to more manageable size.

The new charm, cast and created by Merritt Jewelers, features a boxed in version of Paul & Babe similar to the logo of the Paul Bunyan Scenic Byway, a nationally-recognized driving route in northern Crow Wing and southern Cass County. The design is perfect for anyone looking for a unique item to remember their vacation or visit to the region. The charm will be available via a booth to MS Tram riders on Pequot Lakes on July 27, as well as through the Paul Bunyan Scenic Byway’s web site and at Merritt Jewelers.

The charm was developed to support the Paul Bunyan Scenic Byway Association. The non-profit Byway Association will receive $5 for every charm sold. Lynn Scharenbroich, chairperson of the Byway Association, said that partnerships like this with Merritt Jewelers are what makes the Byway’s organization unique. “Literally dozens of partnerships have helped projects along the Paul Bunyan Scenic Byway driving route happen, said Scharenbroich. “We’re thrilled to broaden our fundraising scope into merchandise. It’s such a natural fit. We hope more local retailers will want to partner with us on Paul Bunyan-related merchandise ideas.”

To learn more about these unique roads or about the Byway Association, visit PaulBunyanScenicByway.org.